Straight Talk Wireless “This or That” CommercialCommercials

Client Brief:

Create a thirty second spot announcing the Samsung Galaxy S3 & S4 is available on Straight Talk Wireless. Create a visual concept that can be understood without sound.

Design Notes:

Being that there wasn’t a circus in town, the location scouts brought us to… an empty lot with a rusty carousel in the middle of it. With the help of one of the world’s largest collectors of circus memorabilia, we were able to create a thriving circus with an almost ethereal feel to it. The production team toiled through the night, wrapping at dawn, filming one of the best-looking spots we’ve ever delivered. We collaborated with the Prop Maker to create a working mini proscenium arch and a custom barker podium. Fabric was custom dyed for the carnival booth to match the client’s branding color.